INSPIRATION
I intended to do some creative typography for a while now. Initial inspiration for the project came to me from an animation "There is Always a Way" by Dennis Hoogstad which isn't typographic but the colour palette struck me (the image on the left hand side below). I was also looking at that time at a lot of stuff by Zeitgeist, especially "ADC Miami Paratectonic" (the image on the right hand side below).
​​​​​​​Here are some other images I was looking at:
PROCESS
Why letter "Z"? I was awed by the bizarre work of Zeitgeist at the time and choosing that letter was a kind of a tribute to them. Here are some sketches I made in my sketchbook.
First initial designs in illustrator:
The model built in Cinema 4D with few colour variations
Screencast of the process inside of C4D
MUSIC
Once I had the animation ready, I took it to garageBand and created a soundtrack. I tried to create a mood that would suit the character of the Zetter. The colour palette made me think of 60's so I went for some old school sounding instruments.
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